Tuesday, January 28, 2020
Southwest Airlines’ crazy recipe for business and personal success Essay Example for Free
Southwest Airlines’ crazy recipe for business and personal success Essay Southwest Airline Company Introduction            Southwest Airlines is an organization in the Airline industry and it has remained to be a competitive leader in this industry since its inception. It is the America’s largest low-fare carrier and domestically it serves huge number of customers than any other Airline. This organization operates more than three thousand flights daily. Southwest Airlines operate under an environment with intense competition; however, its marketing strategy has helped the organization to have a competitive advantage over its competitors. In all southwest Airline marketing communications, it positions itself in America as the only short-haul, low-fare, point-to-point, high frequency carrier that is fun to fly. Once the organization enters into a particular market the following changes are experienced; economic mini-boom occurs, tourist traffic increases and air fares go down. Airline industry is highly volatile, however southwest airline has remained relevant in the industry and also profitable every year meaning that it has been profitable for a period of 31 years. For most of year 2000, the organizations 9 billion dollars market capitalization is more than the combined market capitalization of every other Airline in United States. Southwest airline market strategy has ensured cost efficiency thus increasing the profit margins for the organization. Some of the most marketing strategies adapted by this organization include: using smaller airports which are less congested thus saving time, flying one type of aircraft only, and eliminating seating assignments and meal service. Even though southwest airline has been using these same marketing strategies, no other airline has been able to clone southwest’s success productively (Freiberg Freiberg, 1996).            In order to secure its market position successfully, southwest airline has been forced to be extremely cost-efficient. In this regard, southwest has designed a business model which uses short-hauls, single aircraft type, hub -and -spoke versus point-to-point, secondary airports all aimed at reducing the costs. Most organizations in the airline market utilize information technology like a platform aimed at sharing information from a given unit of business to another. However, southwest airline upholds a different approach. Southwest has strengthened the on-site operations agents’ roles who are entrusted with the responsibility to turn around every flight of southwest as fast as possible. In the airline market the operations agents have a responsibility for handling 3 to 5 flights at any one time but southwest strategy ensures that their operations agents are responsible in handling one flight turnaround. Southwest has established a c ulture where even pilots are willing to assist in loading luggage so as to help in getting away in time thus saving time. This demonstrates flexible job boundaries existing throughout the whole organization where any individual is very ready to pitch in wherever needed (Lauer, 2010).            Avoiding delays is the key to profitably running an Airline with turning around the planes. In the airline industry market, in a case where a delay is experienced in the airline market, they try assessing whether this was as a result of led by the ramp agents, baggage handlers, refuellers or any other functional department. However in Southwest airline delays are recoded to be team delays. Through being less precise concerning the delay cause and assessing performance through metrics which matter to the consumers. In this regard southwest focus more on learning ways of avoiding a repeat of such instances in the future compared to accountability. Airline industry in United States has experienced high price in regard to intra-Texas air travel and southwest was envisioned and was able to respond to this issue through coming up with the suitable solutions (Freiberg Freiberg, 1996).            Southwest provides a travel product which is in built around flights which are targeted to particular ticket pricing and demographics that is simplified in order for the passengers to realize what they actually getting for their money paid. Before the entry of southwest Airline into the airline market, passengers and business travelers were used to be pampered, paid full price however in the end they ended up being disappointed. Southwest strategies usually gave insomnia to other normal executives from the Airline industry. Southwest strategy shows an organization which is very unusual and very devoted towards their consumers and employees (Lauer, 2010). A niche exists in the Airline market where southwest Airline has extensive potential of future growth. Southwest has been built on foundation of strategic management. This strategy has helped this organization in taking it into a new level of superiority and expanding of the airlineâ€℠¢s market. Therefore southwest possess an aggressive strategy, planned to be a constant success (Lauer, 2010).            There are definitive and clear boundaries between employees working in diverse functional areas in most Airlines. Most workers are able to interact well with their fellow peers however ignore those others who are below them in the organization hierarchy. In cases where there are delays employees tend to blame those who are lower in hierarchy than them for the delay. However, in south west they have created a culture where all employees treat others with respect despite of their levels in the organizational hierarchy (Lovelock, 1992). All employees acknowledge the distinct responsibilities played in keeping planes flying by different functional departments. Therefore everyone’s contribution to the organization contributes to the success of the organization and thus every individual is respected and acknowledged. This respect by all employees of the organization helps in appreciating the contribution of one another to the organization and there is a tendency to act productively in achieving the larger organizational goals (Bahreini Willis, 1988).            Southwest Airlines has utilized the following ten relationships in generating extraordinary performance; investing in front-line leaders, outstanding business relationship, hiring and training for relationship excellence, using conflicts in building relationships, using broad performance metrics, bridge work-family divide, creating the positions which span boundaries, partnering with the unions, build the supplier relationships, highly flexible job descriptions and using highly flexible job descriptions. These all ten organizational relationships are exceedingly complementally; however they only generate benefits when they are all utilized and implemented. In this regard these relationships work in unison and not in isolation. Substantial benefits of these relationships can be realized only all ten are present. This in turn realizes both negative effects and positive effects. The negative effects will be that it will necessitate making var ious changes on many fronts concurrently to attain it. On the other hand, the positive effects are that an organization which follows lead of southwest airline company and establish strong organizational relationships can accomplish great success. However, the outcomes of using the ten relationships as in the case of southwest can be both long lasting and impressive. Therefore, any company can improve efficiency and quality of its performance through adapting these relationships to its own specific needs (Tadajewski Brownlie, 2008).            Leadership in southwest Airlines is a distribute process. Senior management team is popular in the public arena however most of the actual work is performed by the supervisors who with frontline employees on a daily basis. Southwest Airline in reality has more supervisors per frontline worker compared other all other Airlines, and the organization succeeds at training these supervisors in providing leadership on issues occurring on daily basis. Supervisors in Southwest present the bulk of the organization’s counseling and coaching. Southwest also makes a conscious and deliberate effort of hiring employees who are excellent in working as a team (Lauer, 2010).            This organization also endeavors at enhancing team building skills through offering their employees training for relational competence. In other organizations, there is an attempt of retaining and attracting high performers, but southwest instead of hiring the elites it gives high priority while hiring to those individuals who are capable of integrating with other team members smoothly. Therefore, this organization recruits individuals who uphold right attitudes and then offer them with the necessary experience and skills they require to succeed. Southwest has distinct labor relations and this has helped to eliminate occurrences of employees strikes in the organization. An Airline industry is an oligopolistic market where every seller supplies a huge portion of entire products which are sold in the marketplace. Since the cost of setting up a business is normally very high the number of the organizations entering in this market is usually l ow. Organizations in this market are able to control over the prices that they charge. Therefore, when one organization offers fair prices than others, then its competitors also usually introduces similar promotions. Southwest has been facing excess competition from other airlines however through exemplary marketing strategies an Airline that paying for jet fuel using a personal credit card and borrowing tools has grown to be a record-breaking profitable Airline company. Southwest was one of the factors that led to end of the airline industry regulation, therefore getting rid of the barriers facing those entering the industry and also encouraging competition. Southwest was primarily responsible for keeping, Love, midway and Hobby airports open (Stone, 1980).            Southwest is still the leader in the airline industry and it is a no-frills carrier. In this regard, this Airline offers no reserved seats, no catering and no first-class. The primary goal of this organization is making air travel affordable to those individuals who could not afford it previously and not profit maximization. Southwest makes profit on average if only the last five seats on a plane are filled. This Airline as a regional carrier is unique. Southwest is popular among the passengers since they carry their customers’ non-stop from point A to point B. southwest provides no interline connections with the other airlines, except for Icelandic Air connections. This helps in wise use of time since airplanes are not delayed by ticket counter lines or connecting travelers. Their strategies have also helped in reducing the unemployment rates in United States. This is because in a case where an airplane spends exceedingly twenty mi nutes at the gate this will increase the local rates of unemployment (Pride Ferrell, 1995).            In conclusion, southwest employs marketing strategies which helps in ensuring that the organization is the most popular among the passengers. The southwest also has a culture of respecting all their stakeholders despite their hierarchy or role in the organization. All southwest employees’ works as a team and they are very motivated which improves their job satisfaction and productivity in the organization. All these marketing strategies highly contribute towards the success of southwest Airline Company. References Bahreini, M. H., Willis, J. F. (1988). Microeconomics: concepts, analysis, and applications. Redding, Calif.: CAT Pub. Co.. Freiberg, K., Freiberg, J. (1996). Nuts!: Southwest Airlines crazy recipe for business and personal success. Austin, Tex.: Bard Books. Lauer, C. (2010). Southwest Airlines. Santa Barbara, Calif.: Greenwood. Lovelock, C. H. (1992). Managing services: marketing, operations, and human resources (2nd ed.). Englewood Cliffs, N.J.: Prentice Hall. Pride, W. M., Ferrell, O. C. (1995). Marketing: concepts and strategies (9th ed.). Boston: Houghton Mifflin. Stone, M. (1980). Marketing and economics. New York: St. Martins Press. Tadajewski, M., Brownlie, D. T. (2008). Critical marketing: contemporary issues in marketing. Chichester, UK: Wiley. Source document
Monday, January 20, 2020
Symbolism in August Wilsons Piano Lesson Essay -- August Wilson essay
In The Piano Lesson each central character learns a lesson. August Wilson uses plenty of symbolism throughout his play, the strongest symbol being the piano itself, representing the family's history, their long struggle, and their burden of their race. Throughout the play, the conflict revolves around the piano, and Berniece and Boy Willie's contrasting views about its significance and about what should be done with it. Berniece is ashamed and cannot let go of the past, or the piano, and Boy Willie wants to move his life forward, and use the piano to do so. Wilson portrays the 'lesson' of the piano as accepting and respecting one's past and moving on with one's life gracefully, through Berniece and Boy Willies contrasting actions and the play's climactic resolution. Berniece believes the piano represents the spirits of the past and should be left alone and never bothered, and is afraid to accept or embrace her family?s history. The piano represents a particularly bloody and disturbing past for her. She sees Sutter?s ghost and senses his presence, and is constantly haunted by the thought of the dead spirits coming into her life. She believes the piano stands for the bloodshed in her family?s history, and is ashamed of the violence associated with obtaining it. When encouraged to play the piano, she refuses steadfastly, saying ?that piano?s got blood on it.? She thinks that the spirits in the piano are bad, and is ashamed of the bloodshed they have caused. ?All this killing and thieving,? she exclaims. Berniece also believes the piano has strong sentimental value, and won?t agree to let go of it any way. She remembers how her mother cared so much about it. Berniece says, ?For seventeen years she rubbed on it till her hands bled.... ..., and Boy Willie finally realizes the true power and significance of the piano, the conflict is resolved. Wilson demonstrates how one should accept and respect the past, move on with their life or slow down to pay respects to their family?s history, by describing the struggle over a symbolic object representing the past like the piano. Often people will sulk in the past and struggle with themselves and the people around them when they cannot come to terms with their personal history or a loss. Others will blatantly ignore their personal history and sell valuable lessons and pieces of it for a quick buck to advance their own lives. Berniece and Boy Willie in The Piano Lesson are great examples of these people. Through these contrasting characters and supernatural occurrences, Wilson tells the tale of overcoming and embracing a rough and unsettling family history.
Sunday, January 12, 2020
Case Study for Canady vs Walmart Essay
1. In your own words, what does pretext mean? Pretext is a reason given in justification of a course of action that is not the real reason. 2. Write a paragraph that supports the argument that Canady’s dismissal was based on racial discrimination. Canady’s would say that his dismissal was based on racial discrimination because Smith a manager introduced himself as a slave driver. Next Smith, ask Canady â€Å"What’s up, my nigga?†and was also referred to as a â€Å"lawn jockey†. He also claimed that Smith made states that all African American look alike, and that his skin color wiped off on towels. Since Canady did not report these comments when Smith made them; Smith continued to use the phase from the Rush Hour movie. He could also believe that the day we was left in the department by himself that management was discriminating against him because he was left to do all the work with no help. 3. Write a paragraph that supports that argument that Wal-Mart’s decision was based on Canady’s insubordination. Wal-Mart’s decision was based on insubordination for one Canady was eating in an area where there are policies in place that prohibits easting in the food preparation area. When asked to stop eating in the prohibited area Canady started an argument with management. After the store manager was called to help with the situation Canady continued argue loudly in front of customers and other associates. Candy did not follow the policy that does not allow employees to eat in the food preparation area and he was arguing with management in front of other was insubordination. 4. Research the case. How did the court rule? Why did they rule in this manner? The wrongful termination claim, that claim fails to make out a prima facie case in that Canady failed to establish the fourth prong (i.e. that there are facts that permit an inference of discrimination). Alternatively, even if Canady made out a prima facie case, he failed to present sufficient evidence of pretext. The fact that Smith made racially offensive remarks is of no consequence because those remarks were made outside of the decision making process. The ruling on the hostile work environment claim, the Court found that Smith’s comments are not sufficiently offensive to the actionable. The Circuit Judge Lay dissents.
Saturday, January 4, 2020
Gandhi appealing to a wider population and not just the...
Gandhis Policy of Non-Cooperation and Indias Independence In 1947 India was granted with its independence from the British Empire that had ruled over India since the 19th century. The campaign for independence began with the formation of the Indian National Congress party in 1885, the congress was a party for Indians to play a part in the running of the country. However, in 1914 World War 1 broke out and Indian people supported Britain and the Empire, sending food, materials and money. In exchange for their support during the war Congress demanded the British fix a date for India to become self-governing. This was agreed by the†¦show more content†¦Along came 50 soldiers and without ordering the crowd to leave fired upon the innocent men, women and children. After about six minutes 300 lay dead and another 1,000 injured. There was no escape for the crowd and the British only stopped firing as they had run out of ammunition. In 1921 Ghandi launched his first campaign of non-violent protest against the new constitutional arrangements announced by British in 1919. Before it had become a part of the British Colonies India used to make its own salt and its own cotton and they did not pay any taxes. All this had changed under British rule and Ghandi helped to organised demonstrations all over India. One act of civil disobedience involved Ghandi leading a march to the sea where he and his followers made salt from the seawater. People were arrested for making and selling the salt butt the protest helped to show how powerless the army were in the face of individuals acting together. By 1922 the British had imprisoned around 30,000 Congress members none of whom had been violent in any way but many had been beaten the British army. Gandhi had persuaded Congress to use non-cooperation. He said the individuals should learn to control their anger and other passions, and to live simple lives, so that they would dev elop a quality within themselves called soul force (satyagrahga, in Hindi) He knew that the BritishShow MoreRelatedImpact of Television Advertisements on the Buying Decision of Consumers of Consumer Durables17484 Words  | 70 Pageswe need to develop more epilogues’ between the producers and the customer. So that it would promote information to the customers about the product quality, techno loges used manufacturing method practiced and safety awareness obtained. J.C. Gandhi says Television makes full use of sight, sound and motion and thereby maximizes impact on audience on color TVs now may also be used to add to the impact. It’s selectivity and flexi ability in programme timings, themes and choice of geographic areaRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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